A Few Words About the Author
The concept of this book came to me after many conversations with friends, family, coworkers, and clients who felt like they had reached a ceiling in their career and/or business. They were frustrated, depressed, angry, confused, or sad and felt like they were forced to settle for “the cards they were dealt” because nothing worked.
While coaching these individuals, it saddened me how many were unable to identify their greatness because lacked confidence and feared rejection. But once we collaborated, we were able to uncover their hidden talents, define their brand identity, and create documents that highlighted their “superpower”. Shortly thereafter, they gained a new sense of confidence, increased their faith, attracted the masses, aced interviews, and successfully acquired opportunities that were meant for them.
BRANDING IS A BIG DEAL educates its readers on how to gain a competitive advantage within the global market through storytelling and selling, how to create resumes that are compatible with company Applicant Tracking Systems resumes, and match them with engaging cover letters, and so much more. Whether you are unemployed, re-entering the workforce, changing careers, or starting your business and need help discovering your brand identity and creating customized marketing tools, this book is for you…or someone you know.
Sincerely,
Crystal Chisholm
Author, Speaker, Career Coach
Certified Diversity Recruiter and Consultant
WHAT YOU DO MAKES A DIFFERENCE AND YOU HAVE TO DECIDE WHAT KIND OF DIFFERENCE YOU WANT TO MAKE
NOT SURE WHAT YOU WANT, WE HAVE A SOLUTION FOR YOU!
We Can Help
Design Your Career
Tired of working dead-end jobs and or in an unfulfilling career? Allow us to create a blueprint that will position you right where you need to be to attract opportunities that are meant for you.
Build My Personal & Professional Brand
Knowing who you are, defining your purpose, then marketing it to attract the right opportunities is difficult but not impossible. Often times, your personal and professional blend together but does not deliver the same consistent message. Let's set some S.M.A.R.T goals to ensure that you create a powerful and memorable brand on and offline.
Linkedin Revision, Training & Takeover
Are you "working" your LinkedIn profile or do you have it "parked" and collecting dust? LinkedIn is not just another social media platform; it's the largest professional playground. It's time to stop leaving career, business, and networking opportunities on the table and learn how to utilize this free marketing and career tool.