Branding 101
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Brand awareness is hard-earned. It takes time to build a connection with customers and establish a genuine point of difference.
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You can’t put a price on this – through recall and recognition, your brand stands apart for all the right reasons. However, it’s a relationship that relies on consistency and your ability to maintain this position of strength.
Personal Branding
Personal Branding is identifying your assets, characteristics, strengths, and skills as an individual. Understanding Personal Branding will provide advantages in your participant’s personal and professional lives. Branding is a mix of how you present yourself and how others see you. It is important to be aware of how you are viewed.
With our Personal Branding advice your participants will be able to share their vision and passions with others in your company. Utilize this knowledge through Social Media to define and influence how others see you. You are your brand so protect it. Live it.
Professional Branding
Professional branding is the public expression of who you are. Your brand builds your online presence,No matter where your job search takes place, the employment market is likely to be competitive. You may be competing against job seekers who have a better command of the local language or more experience working within the local market.
Do not be discouraged! You bring your own unique set of skills. Determine what sets you apart from other jobseekers to establish an impressive professional identity, or brand, which you can present to potential employers.
